GEMM - The Global Environmental Measurement & Monitoring Initiativ is an international project of Optica and the American Geophysical Union (AGU) seeking to bring together science, technology, and policy stakeholders to address critical environmental challenges. We introduce its new brand identity and expansive modular design system.
The GEMM Logo
One of our most recognizable elements, the GEMM logo. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
Overview
The GEMM wordmark.Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
Clearspace
When applying our logo, it is paramount that it is given enough space from the margins and other elements on the page. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
Logomark and Logoword:
Acceptable Color Combinations
One of our most recognizable elements, the GEMM logo. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
GEMM Colors
Coupled with the layout system, the GEMM color palette supports and complements a diverse range of content and imagery. A considered system of secondary tones adds depth and hierarchy. Together with the core palette, it forms a key part of the GEMM identity.
Color Palette
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
Areas Color Codes
Typography
Straight-forward with a polished simplicity, our typography gives all the key information but never talks over the artist. Our typeface is called Plain—in a good way.
Metodo Mono is a radically simple sans-serif font family designed in 2022. It is a fluid typeface flexible and utilitarian. It complements the geometry of the GEMM logo and provides a warmth that is associated with revivalist Grotesque typeface design.
Character Set
This is an overview of most of the characters in Metodo. The typeface supports all European languages except those requiring Greek or Cyrillic characters. For non-Latin alphabets like Arabic, Hebrew, Japanese, etc, the designer or developer should use the closest approximation to Metodo available in that language.
Uppercase
Lowercase
Numerals and Symbols
Punctuation
Weights
Our brand typeface Metodo comes in three weights: Regular and Medium. The most common weight of the typeface used throughout the visual identity is Regular, but we use Medium and Bold. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua
Weight Usage
Headlines
Subheaders, Short Paragraph
Body Copy Over 14px
Body Copy Smaller Than 14px
Icons
With a polished simplicity, our iconography gives all the key information but doesn't talk. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua
GEMM | Air
GEMM | Community
GEMM | Land
GEMM | Policy
GEMM | Water
Illustrations
With a polished simplicity, our illustrations gives all the key information but never talks over. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua
Cell Patterns
About this cell illustrations. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
Cell Cards
About this cell cards. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
Data & Graphs
With a polished simplicity, our Data & Graphs gives all the key information but never talk over. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
Bar Graph
Horizontal Bar Graph
Line Bar Graph
Pie Chart
Photography
With a polished simplicity, our Photography gives all the key information but never talk over. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
Scientific
Leadership Portraits
Layout
With a polished simplicity, our Layout gives all the key information but never talks over the artist. Our typeface is called Plain—in a good way.
Layout 01
Layout 02
